Take Charge of Your Health and Beauty

How Our Website Benefits Shoppers

Although we may not have an extensive collection of products, rest assured that every item we feature on our website has been carefully selected for its exceptional quality and safety, ensuring you can shop with confidence.
Products We Do Not Recommend
At “WHATS IN THE LABEL” we are dedicated to helping our visitors make informed decisions by providing information on products that are FREE FROM HARMFUL CHEMICALS. Our goal is to help you find safe and effective products that you can consume or apply.
***REMEMBER – Products which gets 5 Star Reviews doesnt mean they are Safe for Human Consumption or Application. Our mission is to educate consumers to always read the product labels even if they have received 5 Star Reviews on Online Marketplace.***
View Food We Recommend​
View Cosmetics We Recommend​
How Do We Access The Ingredients & Suggest Suitable Products
Let us understand the process we follow for finding information about specific ingredients and help you can make informed choices about the products you use and consume.
We collect and store product labels in our database.
Identify whether a product contains any ingredients that are harmful to your health or the environment.
Our AI and ML Technology analyse the ingredients and based on different factors, scientific studies, industry reports, and consumer reviews it gains a better understanding of the potential effects of each ingredient. Accordingly we decide whether an ingredient is safe for human consumption or application.
Consult with a healthcare professional / licensed skincare specialist who understands the potential risks and benefits of using a particular product.
By taking advantage of these steps, we help you make informed choices about the products you use and consume, and feel more confident about the impact these choices have on your health and well-being. If any harmful ingredients are found in the products, our System immediately removes them from our database.
Check Out Expert Product Recommendations​

Aveeno Protect + SPF 50 Broad Spectrum Water-Resistant Sunscreen Stick for Sensitive Skin

Neutrogena Hydro Boost Face Moisturizer with Hyaluronic Acid for Dry Skin

Suggest Products To Include
“We’re always on the lookout for great products to feature on our website. Do you have any suggestions for products that we could review and potentially add to our selection?”
Review Your Favorite Product
Meet Our Review Experts​





